Carrying out test purchases
Mystery shopping - carrying out test purchases
Every year in our country more and more popular mystery shopping, more known as "mystery shopping service." It is a method of marketing research, during which a specially trained people act as mystery shoppers and by conducting test purchases, estimate the level of operation and maintenance personnel of the company. The main purpose of such an exercise: to show what is hidden from the leadership.
Why is necessary to conduct test purchases ?
When the size of the company, product range and pricing will not have a particularly competitive values to the fore a high level of service quality. Indeed, contemporary shoppers have become more sensitive and more demanding service to service at the time of purchase . In order to keep their customers and increase their loyalty to the company , the management of large corporations increasingly began to check the work of their employees. That's what you must have a mystery shopper .
Evaluate employees by the " mystery shopper " in Nikolaev are any enterprise , prosperity, which depends on the quality of customer service. The biggest demand this service enjoys among the large chain stores , travel agencies, commercial banks.
Mystery shopping helps you find the following tasks:
· Assessment of staff , his knowledge and performance;
· Staff motivation ;
· Audit of remote outlets ;
· Analysis of the competitive organizations.
Detective Agency " Private detective Nikolaev" provides service to a "secret shopper" in Nikolaev, and throughout the Mykolaiv region . If you want to know whether the quality of your employees interact with customers, our experts will develop a strategy and individual standards for assessing the quality of your company. Cost of service mystery shopping in our agency depends on the number of retail outlets, which should be carried out test purchases in Ukraine and the complexity of the task . We provide this service for several years , so our specialists are in this area worthy of experience and skills .